At the CES 2026 in Las Vegas, TCL CSOT (China Star Optoelectronics Technology), a leading innovator in the semiconductor display industry, unveiled a range of cutting-edge display solutions under its APEX philosophy. This brand emphasizes amazing display experience, protective eye health, eco-friendly design, and forward-looking innovation, delivering "one great screen" across diverse applications.
The company is fully embracing the AI wave, integrating artificial intelligence to revitalize display manufacturing. Through its "AI for Display" strategy, TCL CSOT leverages AI to boost production efficiency, R&D speed, and quality control. Its industry-first X-Intelligence 3.0 large AI model (evolved from the earlier Star Wisdom model) serves as the core "brain" for display technology, improving product issue analysis by 20% and materials development by 30%. Meanwhile, the "Display for AI" approach creates screens optimized for the AI era - offering smarter interactivity, lower power consumption to support terminal AI computing power, and acting as intuitive bridges between the digital and physical worlds.
TCL CSOT showcased a full lineup of advanced panels spanning LCD, OLED, and Micro LED technologies, highlighting breakthroughs in picture quality, eye protection, sustainability, and novel form factors.
Here are some of the coolest things they brought to the show:
- A huge 98-inch HVA Ultra TV panel that delivers killer contrast and brightness. TCL says TVs using this tech have already topped some big review sites' LCD rankings in North America.
- The world's first natural light switchable 27-inch desktop monitor - it adjusts to room lighting so it's easier on your eyes during long sessions.
- A PFAS-free 14-inch laptop screen (no nasty forever chemicals - good for the planet).
- Super high-res tiny Micro LED displays (0.28-inch) for future wearables or AR glasses.
- And a zoned-frequency OLED panel for tablets (13.2-inch) that brings more flexible, high-quality visuals to smaller devices.
They also went big on their printed OLED (inkjet-printed) tech, which they've been working on for over ten years. It uses less energy and materials, and the results look great - wide colors, low blue light for eye comfort, and consistent quality across multiple screens.
Standouts in this category included:
- A 5.65-inch printed OLED phone screen with super sharp detail (thanks to AI-optimized printing).
- A wild 28-inch rollable/slidable car display that starts at 16 inches in the middle and smoothly stretches across to the passenger side for a more immersive cockpit experience. It can handle tons of sliding without breaking.
- The eye-catching Lenovo Legion Pro rollable concept laptop - a gaming machine whose 16-inch OLED screen can expand sideways to 21.5 or even 23.8 inches with one button press. It turned a lot of heads on the show floor.
They also showed off the new moto Razr Fold phone with dual screens supplied by TCL CSOT - a big 8.1-inch inner flexible display and a handy 6.56-inch outer one.
Overall, TCL CSOT is pushing hard to make screens better in every way - sharper pictures, healthier viewing, greener production, and more creative shapes - across TVs, monitors, laptops, phones, cars, and more. It's clear they're betting big on the combination of AI, flexible OLED, advanced LCD, and emerging Micro LED to shape what displays look like in the coming years. Pretty exciting stuff if you're into this kind of tech!
