Hisense just launched the E7S Pro on March 10, 2026, and honestly, it's their boldest move in a while. They're calling it a "RGB-Mini LED upgrade storm," and the TV comes in 100", 85", 75", and 65" sizes. Pre-sales kicked off right away, full launch on March 25.
The headline tech is their new RGB-Mini LED backlight-called Linglong True Color. Instead of the usual single-color Mini LED setups (like QD or SQD) that need quantum dots to make colors and end up with washed highlights, halos, higher power use, and more blue light junk, this one uses separate red, green, and blue LEDs right at the source. No middleman conversion, so you get native 100% BT.2020 color coverage, crazy accurate colors (ΔE under 0.7), and super pure tones that actually look natural.
They've got 7560 dimming zones and peak brightness up to 5100 nits, which means way better control-one zone handling full color + brightness beats three zones just doing brightness in old tech. Halos drop by 60% thanks to fancy lenses and a special RGB array layout, so dark scenes stay clean and no weird color bleed in subtitles or sunsets. The RGB chips are car-grade, so they're rated for over 160,000 hours-basically 15+ years without fading.
The brain behind it is their XinXin AI H7 chip, which runs separate from the regular processor. It controls each color channel pixel-by-pixel, kills halos with AI in real time, upscales old content to near-4K quality, and even does smart focus on subjects while softening backgrounds for that cinematic pop.
Beyond picture:
- Black Obsidian Pro screen: super low reflection (1.8%), almost zero haze, blacks look deeper, wide viewing angles.
- Native 4K at 180Hz refresh, 330Hz game mode, super low 4.6ms lag, full HDMI 2.1 ports.
- Devialet-tuned 2.1.2 sound system (165W) with front-firing speakers-sounds way bigger than the thin body suggests.
- Ultra-slim 53mm depth, sticks 8mm off the wall, cool dragon-scale texture on the sides.
Health angle: cuts harmful blue light by 42% from the source (no yellow tint needed), uses 30% less power, no toxic cadmium from quantum dots.
Smart stuff includes fine color tuning with 51 parameters, AI scene matching, split-screen gaming, NAS media scraping, Dolby Vision 2, Wi-Fi 6.
Pricing is aggressive for this level of tech:
- 100" at 18,499 yuan
- 85" at 11,499 yuan
- 75" at 8,499 yuan
- 65" at 6,999 yuan
Early buyers get up to 3,000 yuan off with subsidies, free install, 3-year warranty, VIP content, and some limited projectors thrown in.
Hisense is basically saying this is the new benchmark for mid-to-high-end TVs-RGB-Mini LED makes picture quality, health, and efficiency better without crazy prices. Feels like they're trying to force the whole industry to catch up.
